People often underestimate the power of marketing. Think of it this way, would you take a road trip without a map? You need a well thought-out plan for your business to succeed. I have written hundreds of marketing plans. When I ask my clients what’s stopping them, the # 1 response is, they are intimated by the process or don’t know where to begin. Here is a simple outline I hope will take the pain out of marketing planning.
Here are some basic down and dirty elements of a marketing plan: